Mix Social Records
MIX Social Records was a pop-up record label that selects young talents for a three-month program. During this time, they receive mentorship from experienced professionals in the music industry.
Mix Social Records
Mix Social Records was an intensive three-month mentoring program to introduce emerging artists to the music industry. Participants worked alongside industry professionals to produce and record original material, create music videos, and prepare for a live performance at Lollapalooza, Chile, in 2020.
The program featured mentorship from renowned Chilean musicians and producers, supporting new talents to professionalize their practice.
This project was conceived in partnership with Fan Santiago; we developed and implemented the project from the ground up for Lotus Prod.
Raw Emotions
About the Visual Identity :
We created a loud and emotive identity using gradients to reflect the energy released when musicians play, paired with bold typography compositions to amplify the statements the program stands for.
I invited designer friend Sebastian Rodriguez Besa to work together on the system.
Mix Social Records Logo designed by Leo Farfán (Fan)
Inspired by ripped street posters, we produced a full-scale toolkit and motion system that organizes and displays multiple content within a single unit.
